Introducing Magical Experiences in UX


    Lately there has been an increased interest in the area of magic and its applicability in various fields. In HCI, it has been argued that the practice of magic is filled with knowledge that is applicable to user experience design.
    Based on conjuring theory, a conceptual framework comprised of a distinction between internal and external magical experiences is suggested as a potential design parameter in user experience design. The framework is evaluated through an exploratory study identifying what constitutes the experiences. We find that the magical experiences have different qualities in the following constituents: control, communication, interaction, timeframe, timing and decryption interest. The purpose of the framework is to inspire user experience designers in developing designs that focus on hedonic qualities rather than pragmatic functions.

    Magical experience, user experience design, UX, Conceptual framework


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