Create your own travel map: Online persuasion in different contexts

• •  
  • Presentation speakers
    • Kai-Ting Huang, Delft University of Technology
  • Download presentation
    • huang_paper.pdf

  ABSTRACT

  The persuasive technology is a newly risen concept applied in the area of human-human or human- computer interaction to change attitudes or behaviors of users. To date, most researches focused on improving computational technologies, falling short in considering the sociological perspective. As a complement to previous works, this paper introduces the concept of context to the domain of persuasive technology by conducting a survey (N=45) about the effect of persuasion in different contexts. The result shows that context does have influence on the persuasion and thus should be taken into account when designing persuasive technologies.

  Keywords
  Persuasion, persuasive technology, captology, context, Facebook app, Tripadvisor, travel