not make our everyday activities a pleasure to perform? The principal
aim of this project has been to create a fun and positive experience during
children's everyday tooth brushing habit.
create this positive experience we decided to involve music and by that
create a fun and musical experience. In the long term this will also give
children better teeth and reduce the risks of caries, tartars and other
The target group for this project is children who just started to brush
their own teeth. Children at that age are not always enjoying tooth brushing
and do not always realize that brushing is for their own best. That’s
why we developed a toothbrush that will motivate children to brush their
own teeth. In order to confirm our assumptions of the target group we
performed observations of children from the group and also a usability
test in our prototype phase to base our design on the target group’s
To clarify the concept, we here present a short scenario of iBrush:
“John is five years old and enjoys eating sweets but he does
not like brushing his teeth.
"The iBrush is being introduced"
Now John enjoys brushing his teeth. His sister can also brush her teeth
at the same time as John. Together they create the most amazing sounds.”
The concept also includes toothpaste tubes. We’ve designed different
tubes that should be available in the stores, each of them represent different
genres of music. When toothpaste is applied on the toothbrush music will
begin to play. The first time a new toothpaste is used, the songs belonging
to the toothpaste will be downloaded from the Internet. The user will
never know exactly which song is going to be played since the songs are
randomly chosen each time.
music controlled by brushing
When the user begins brushing, the music will change according to his
or her brushing style. The music's tempo changes according to the users
brushing tempo. Also the toothbrush’s orientation is reflected in
the music by pitch changes. When the brush is angled to the right or left
the music is playing in it’s original pitch. When angled up the
music will raise the pitch and when angled down the music will lowere
the pitch. Toothbrushing is a social activity. Several iBrushes can be
used simultanously, the instruments in the midi-songs will then be divided
between the iBrushes.
The name iBrush
iBrush – the name of our concept comes from I brush
but also Interactive brush since you are able to interact
with the iBrush in order to affect the music.