Create your own travel map: Online persuasion in different contexts

  • ABSTRACT

    The persuasive technology is a newly risen concept applied in the area of human-human or human- computer interaction to change attitudes or behaviors of users. To date, most researches focused on improving computational technologies, falling short in considering the sociological perspective. As a complement to previous works, this paper introduces the concept of context to the domain of persuasive technology by conducting a survey (N=45) about the effect of persuasion in different contexts. The result shows that context does have influence on the persuasion and thus should be taken into account when designing persuasive technologies.

    Keywords
    Persuasion, persuasive technology, captology, context, Facebook app, Tripadvisor, travel

 

Say Hi!

 

Your email address will not be published. Required fields are marked *

Please copy the string gbAE7M to the field below: